In December Dallas Mavericks owner Mark Cuban let it be known that he wanted to help implement a playoff system in college football, and it turns out that these were not just empty words. Since announcing his intentions last December, Cuban has been taking steps to make his vision a reality, including starting a new company with the sole purpose of bringing a playoff to the college game.
The billionaire entrepreneur has formed a limited liability company called Radical Football “to impact college football so that the last two teams playing are the best two teams,” Cuban said in an e-mail.
Radical Football was registered in Texas on Dec. 28 and already has at least one person working for it:Brett Morris, 40, a Los Angeles-based digital media consultant. Morris previously served as president of a national marketing agency focused on sporting goods and has worked in the Notre Dame athletics department as promotions coordinator.When asked why he felt the need to start an LLC to get this done, Cuban said "because that is what the lawyers told us we should do. I pay, I listen."
Essentially, what Radical Football is doing is figuring out a way to create a playoff system that would appeal to both the fans, and to the schools. There have been contests amongst business students at schools all over the world as they attempt to create such a system. For instance, the winning team from a group of students at Oxford will be meeting with Cuban to discuss their ideas later this year.
The list of schools being used in the company's research include USC, Notre Dame, Texas, San Diego State, Florida, Georgetown, Duke, UCLA and the Hong Kong University of Science and Technology. Of course, coming up with a good idea will only be half the battle. Finding a way to convince the powers that be in college football to adopt the playoff system will be the biggest challenge.
Even if Cuban's company can come up with a great idea that makes more money for everybody, there's no guarantee that the BCS or NCAA will listen. After all, they've been presented with plenty of ideas in the past, but don't seem all that interested in change. For the most part they say their concern isn't as much making more money as it is preserving the tradition of the bowl games and the importance of the regular season.