DESTIN, Fla. – With the Big 12 and Pac-12 recently signing monster media rights deals, is it possible that CBS/ESPN got a bargain in its media rights deal with the SEC that began in 2009?
SEC commissioner Mike Slive doesn’t think so.
“Do I think they got a bargain?” Slive said. “I think we have secured the financial future of our institutions for a very long period of time and coupled with the incredible distribution that we have, when you think about for our ESPN deal [that] they have to televise 365 events a year, a lot of our thinking not only was revenue importance to us, but distribution was equally important.”
The SEC’s 15-year deal has been reported worth an average of $17.1 million per school annually. The Pac-12’s new 12-year deal was reported at $21 million per school annually, with an escalator clause with early payments less than $21 million per school but later payments exceeding $21 million per school.
CBSSports.com’s Dennis Dodd also reported last week the Pac-12’s media rights deal could bring the league an additional $1 billion in a seven-to-10 year period.
Slive was somewhat offended when asked if his league sacrificed money for the large distribution.
“We didn’t sacrifice anything,” Slive said. “We didn’t sacrifice a thing. If you want to do some math you might want to compare the last 12 years of our agreement and the first 12 years of the Pac-10. I think you would be very surprised how things line up."
“But," he added, "I’m not going to give you the numbers.”